Archive

Archive for December 11th, 2019

National Accolades For Visit Potter-Tioga

December 11th, 2019 Comments off

Visit Potter-Tioga, official tourist promotion agency for the two counties, has been honored as “Marketer of the Year” by a respected rating organization. Colleen R. Hanson, executive director, reports that the award from the American Marketing Assn. was based on a travel marketing campaign deployed by VPT from a professional consulting firm, Beyond Spots and Dots.

“The agency’s themed ad campaigns, spread across print, cable, Google, Facebook and strategically placed billboards, has resulted in the excellent numbers we are seeing in our analytics,” Hanson reported. Another measure of success is an increase in tourist marketing revenue derived from the room tax that is collected from guests at lodging facilities across the two counties. “Things are going very well,” Hanson noted. “The ad campaigns are being well-received and it is translating into increased customers for our members.”

VPT has invested heavily in online and print advertising driving potential visitors to a vibrant website (visitpottertioga.com). The website is now being tapped by 600,000 people annually. They’re looking for things to do, places to stay and eat, activities to enjoy and sites to see. VPT was launched in July 2017, formed from the former Tioga County Visitors Bureau (TCVB) and Potter County Visitors Association (PCVA). It’s a unified marketing and technical assistance agency geared toward one goal of importance to both counties – boosting the number of tourists who visit the region to support the local economy. Popular destinations such as the Pennsylvania Grand Canyon, Cherry Springs International Dark Sky Preserve and many others are jointly marketed. Businesses that offer goods and services to visitors are also promoted.

Businesses, organizations and individuals interested in becoming involved can call 1-888-846-4228. Annual membership fees of $100 for non-profit organizations and $250 for businesses expose affiliates to a multi-phased marketing campaign. Among VPT’s most effective tools is its annual visitors’ guide, a full-size glossy magazine released each January with a press run in excess of 70,000. More than 40,000 of these guides are sent directly to those who contact VPT for information to plan their visits. Members qualify for a listing and a link on the Visit Potter-Tioga website. Additionally, members can confer with public relations professionals who can share advice on marketing, promotion, advertising, social media, etc. Many local businesses have seen increases in their revenues since the merger, attributing it to the additional marketing and benefits of their VPT membership.